Local Innovators Radio Tour Hits 3 Million Listeners Nationwide
As part of Infrastructure Week 2016, the Value of Water Coalition and our partners hosted a Local Innovators Tour to celebrate and spotlight local solutions to the nation's infrastructure crisis. As part of the tour, the Coalition launched a multi-city broadcast outreach efforts to highlight projects taking place around the nation and to underscore the crucial investments we must make to improve and replace the existing systems – especially water ones, which most Americans take for granted. The radio tour included 11 live and taped interviews in local markets featured in the Local Innovators Tour and national broadcasts. Collectively, the interviews generated 1,275 airplays and3 million gross impressions.
Listen to the radio interviews from the campaign: